From NY to LA. EPTM x MR. 44



 

MR44 is an accomplished Los Angeles-based artist, designer, and illustrator, with deep roots in West Coast graffiti, streetwear, art, and increasingly, commissioned murals.


Born & raised in Los Angeles, with plenty of formative time served in San Francisco, the scope of MR44's creative output ranges from his personal art in group and solo art exhibitions, custom logo work and original typography for a variety of brands and clients, album cover art for popular musicians like Japanese rapper/producer Shingo2, many iconic and best-selling graphics as the Head Designer for the seminal LA streetwear brand Foreign Family, successful collaborations with pioneering online retailer Digital Gravel, guest artist graphics for a wide range of global brands, and several eye-catching commissioned murals around Los Angeles, notably Beer Belly, in Koreatown, which is almost entirely covered in MR44's bombastic mural art.


With this collaboration one of the first things we worked on was our slogan, The Perfect Example. The Perfect Example is a motto we created to represent our brand and us all as individual. The Perfect Example of high quality, innovative, and affordable goods. The Perfect Example of dope style. The Perfect Example of the best version of yourself. We believe in setting examples, and that’s perfect.



Although both EPTM and Mr. 44 are based in Los Angeles, we wanted to pay homage to a culture that inspired a lot of graffiti culture and style. New York has also been one of our largest supporters for over 10 years now and we appreciate every bit of it. From retail store locations and fan base, the east coast holds a special place in the heart of our art.



The Limited "Mr. 44 Lux Tee"




#EPTMLab #DesignProcess

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